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Advertising and Promotions Manager

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What You Need to Know About Advertising and Promotions Manager

Career Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What Do Advertising and Promotions Managers Do On a Daily Basis?

  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and execute advertising policies and strategies for organizations.
  • Train and direct workers engaged in developing and producing advertisements.
  • Create media notices about events.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Qualities of an Advertising & Promotions Manager

When polled, Advertising and Promotions Managers say the following skills are most frequently used in their jobs:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

  • Marketing and Promotions Manager
  • Campaign Manager
  • Communications Director
  • Advertising Agency Manager
  • Classified Advertising Manager

Is There Going to be Demand for Advertising and Promotions Managers?

In 2016, there was an estimated number of 31,300 jobs in the United States for Advertising and Promotions Manager. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.

Forecasted Number of Jobs for Advertising and Promotions Managers in U.S.

The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

How Much Does an Advertising & Promotions Manager Make?

The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000.

Salary Ranges for Advertising and Promotions Managers

Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.

How much do Advertising and Promotions Managers make in different U.S. states?

State Annual Mean Salary
Alabama $110,480
Alaska $96,180
Arizona $83,700
Arkansas $120,990
California $137,630
Colorado $122,970
Connecticut $116,660
Delaware $140,380
District of Columbia $143,600
Florida $98,480
Georgia $146,390
Hawaii $108,620
Idaho $66,860
Illinois $123,390
Indiana $90,440
Iowa $113,030
Kansas $100,970
Kentucky $99,080
Louisiana $75,450
Maine $90,510
Maryland $115,010
Massachusetts $132,370
Michigan $124,670
Minnesota $133,480
Mississippi $77,770
Missouri $128,040
Nebraska $106,780
Nevada $127,720
New Hampshire $89,000
New Jersey $158,140
New Mexico $81,210
New York $174,870
North Carolina $132,250
Ohio $127,080
Oklahoma $89,600
Oregon $105,200
Pennsylvania $143,620
Rhode Island $118,380
South Carolina $109,980
Tennessee $82,270
Texas $98,960
Utah $66,970
Vermont $112,670
Virginia $121,960
Washington $148,530
West Virginia $105,150
Wisconsin $113,020

What Tools & Technology do Advertising and Promotions Managers Use?

Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:

How to Become an Advertising & Promotions Manager

What education or degrees do I need to become an Advertising and Promotions Manager?

Advertising & Promotions Manager Degree Level

How Long Does it Take to Become an Advertising & Promotions Manager?

Advertising & Promotions Manager Work Experience

Who Employs Advertising and Promotions Managers?

Advertising & Promotions Manager Sectors

Advertising and Promotions Managers work in the following industries:

Advertising & Promotions Manager Industries

Similar Careers

Career changers with experience as an Advertising and Promotions Manager sometimes find work in one of the following fields:


Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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