What Do Market Research Analyst or Marketing Specialist Do?
Example of Market Analyst Job Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
List of Market Analyst Job Duties
- Seek and provide information to help companies determine their position in the marketplace.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Develop and implement procedures for identifying advertising needs.
- Measure and assess customer and employee satisfaction.
Things a Market Analyst Should Know How to Do
Below is a list of the skills most Market Research Analysts and Marketing Specialists say are important on the job.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Types of Market Analyst Jobs
- Market Research Specialist
- Trade Analyst
- Email Marketing Processor
- Marketing Representative
- Family Consumer Scientist
Is There Going to be Demand for Market Research Analysts and Marketing Specialists?
In the United States, there were 595,400 jobs for Market Research Analyst or Marketing Specialist in 2016. New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. Due to new job openings and attrition, there will be an average of 77,100 job openings in this field each year.
The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.
What is the Average Salary of a Market Analyst
The average yearly salary of a Market Analyst ranges between $34,310 and $121,080.
Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.
How much do Market Research Analysts and Marketing Specialists make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $59,980 |
| Alaska | $69,880 |
| Arizona | $62,930 |
| Arkansas | $68,050 |
| California | $78,090 |
| Colorado | $73,460 |
| Connecticut | $77,010 |
| Delaware | $82,890 |
| District of Columbia | $79,770 |
| Florida | $64,730 |
| Georgia | $67,080 |
| Hawaii | $60,030 |
| Idaho | $53,500 |
| Illinois | $61,670 |
| Indiana | $56,560 |
| Iowa | $59,270 |
| Kansas | $64,910 |
| Kentucky | $58,190 |
| Louisiana | $49,460 |
| Maine | $68,670 |
| Maryland | $67,900 |
| Massachusetts | $74,510 |
| Michigan | $67,500 |
| Minnesota | $74,300 |
| Mississippi | $45,530 |
| Missouri | $65,360 |
| Montana | $58,650 |
| Nebraska | $54,390 |
| Nevada | $59,090 |
| New Hampshire | $68,010 |
| New Jersey | $87,210 |
| New Mexico | $57,010 |
| New York | $77,230 |
| North Carolina | $69,170 |
| North Dakota | $52,870 |
| Ohio | $65,920 |
| Oklahoma | $59,600 |
| Oregon | $72,170 |
| Pennsylvania | $68,630 |
| Rhode Island | $72,180 |
| South Carolina | $60,290 |
| South Dakota | $55,430 |
| Tennessee | $60,990 |
| Texas | $78,200 |
| Utah | $57,660 |
| Vermont | $63,290 |
| Virginia | $75,050 |
| Washington | $81,890 |
| West Virginia | $45,760 |
| Wisconsin | $57,710 |
| Wyoming | $54,560 |
What Tools & Technology do Market Research Analysts and Marketing Specialists Use?
Below is a list of the types of tools and technologies that Market Research Analysts and Marketing Specialists may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Data entry software
- Word processing software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Market Analyst
Are there Market Research Analysts and Marketing Specialists education requirements?
How Long Does it Take to Become a Market Analyst?
Who Employs Market Research Analysts and Marketing Specialists?
Below are examples of industries where Market Research Analysts and Marketing Specialists work:
Other Jobs You May be Interested In
Those interested in being a Market Research Analyst or Marketing Specialist may also be interested in:
Career changers with experience as a Market Research Analyst or Marketing Specialist sometimes find work in one of the following fields:
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Talent Directors
- Advertising and Promotions Managers
- Sales Agents, Securities and Commodities
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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