What Do Public Relations or Fundraising Manager Do?
Career Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
PR or Fundraising Manager Responsibilities
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Produce films and other video products, regulate their distribution, and operate film library.
- Maintain company archives.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
What Every PR or Fundraising Manager Should Know
Public Relations and Fundraising Managers state the following job skills are important in their day-to-day work.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Related Job Titles
- Fundraising Manager
- Customer Service Manager
- Public Affairs Director
- Image Consultant
- Outreach Coordinator
Is There Job Demand for Public Relations and Fundraising Managers?
There were about 73,500 jobs for Public Relations or Fundraising Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. The BLS estimates 6,900 yearly job openings in this field.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Average Public Relations and Fundraising Managers Salary
The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
Below is a list of the median annual salaries for Public Relations and Fundraising Managers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
What Tools & Technology do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR or Fundraising Manager
Learn what Public Relations or Fundraising Manager education requirements there are.
How many years of work experience do I need?
Where Public Relations and Fundraising Managers Are Employed
The table below shows some of the most common industries where those employed in this career field work.
Similar Careers
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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