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Public Relations or Fundraising Manager

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What Do Public Relations or Fundraising Manager Do?

Career Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

PR or Fundraising Manager Responsibilities

  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Maintain company archives.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

What Every PR or Fundraising Manager Should Know

Public Relations and Fundraising Managers state the following job skills are important in their day-to-day work.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Speaking: Talking to others to convey information effectively.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

  • Fundraising Manager
  • Customer Service Manager
  • Public Affairs Director
  • Image Consultant
  • Outreach Coordinator

Is There Job Demand for Public Relations and Fundraising Managers?

There were about 73,500 jobs for Public Relations or Fundraising Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. The BLS estimates 6,900 yearly job openings in this field.

Forecasted Number of Jobs for Public Relations and Fundraising Managers in U.S.

The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.

Average Public Relations and Fundraising Managers Salary

The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000.

Salary Ranges for Public Relations and Fundraising Managers

Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.

Below is a list of the median annual salaries for Public Relations and Fundraising Managers in different U.S. states.

State Annual Mean Salary
Alabama $89,950
Alaska $106,380
Arizona $104,120
Arkansas $114,450
California $141,990
Colorado $136,990
Connecticut $122,760
Delaware $136,930
District of Columbia $188,050
Florida $109,570
Georgia $117,770
Hawaii $108,420
Idaho $87,690
Illinois $119,330
Indiana $105,770
Iowa $103,350
Kansas $111,740
Kentucky $85,920
Louisiana $91,740
Maine $88,940
Maryland $123,020
Massachusetts $131,460
Michigan $121,690
Minnesota $120,190
Mississippi $93,890
Missouri $106,200
Montana $81,670
Nebraska $88,550
Nevada $117,600
New Hampshire $118,960
New Jersey $163,560
New Mexico $110,090
New York $167,330
North Carolina $125,500
North Dakota $102,720
Ohio $116,730
Oklahoma $94,870
Oregon $96,140
Pennsylvania $123,600
Rhode Island $153,480
South Carolina $87,780
Tennessee $99,360
Texas $125,490
Utah $102,290
Vermont $102,260
Virginia $163,680
Washington $128,420
West Virginia $77,250
Wisconsin $107,830

What Tools & Technology do Public Relations and Fundraising Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:

How to Become a PR or Fundraising Manager

Learn what Public Relations or Fundraising Manager education requirements there are.

PR or Fundraising Manager Degree Level

How many years of work experience do I need?

PR or Fundraising Manager Work Experience

Where Public Relations and Fundraising Managers Are Employed

PR or Fundraising Manager Sectors

The table below shows some of the most common industries where those employed in this career field work.

PR or Fundraising Manager Industries

Similar Careers

Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:


Image Credit: Bill Koplitz via Public domain

More about our data sources and methodologies.

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